About Me

Driven by curiosity and the will to create value,  I research and teach as a professor for business administration and performance management at the Berlin School of Economics and Law (HWR Berlin) after years serving in international positions in the  machine tool business (latest assignment: Vice President Strategic Planning at Voith Paper GmbH & Co KG witth ~2 bn € sales.


My applied research is focussed on enterprise gamification, performance management and digital transformation.


Regular teaching assignments in Vietnam, Switzerland, France and Poland have enriched my teaching experience and keep me connected to international developments.


Creating LUDEO enabled me to transfer my performance management and gamification knowledge to various companies acting as a driver and enabler of digital transformation through gamified workshop design, change management and executive training.


Various international assinments as a key note speaker complete my spectrum of tasks and responsibilities.


How can I serve you?

Contact at Berlin School of Economics and Law

Prof. Dr. Avo Schönbohm

Allgemeine Betriebswirtschaftslehre,

insbesondere Controlling


Hochschule für Wirtschaft und Recht Berlin
Campus Schöneberg
Badensche Straße 52
10825 Berlin


Office B.517


Email: contact@avoschoenbohm.de

Phone: +49 (0)30 -30877-1144

Prof. Dr. Avo Schönbohm

How to find me