After intensive research on gamification, I decided to make this play- and powerful social technology available for business practitioners and founded LUDEO. LUDEO is short for a play of words combining ludology and ideology. I call it the art of purposefully transforming realities through games and game elements. Visit my German website www.ludeo.de. If you need assistance in gamified innovation workshops or cultural transformation of your organization, please have a look there.

If you are interested in me as a key note speaker on business gamification, feel free to contact me.